Note: This survey is open to Singapore residents only.
Greetings,
I am an undergraduate pursuing a BSc Information Systems and
Management degree from the University of London administered by the
Singapore Institute of Management. I am currently doing my final
year Information System Research Project.
The purpose of this survey is to find out how often viewers watch
YouTube Videos compared to Singapore TV programs as this directly
affects the awareness of advertisement. The objectives of this
survey are to find out what type of viewers watch YouTube so that
companies can customize ads targeting selective audiences such as
their gender, age group, educational level, marital status, job
nature and type of content/s watched.
The main focus is to find out whether companies can adopt YouTube
as a more effective advertising media compared to TV.
This survey consists of 20 short questions and will take less than
5 minutes to complete. Please be assured that the results are
strictly for academic purposes only. All responses will be kept
confidential. Your help is greatly appreciated.
http://freeonlinesurveys.com/renders...kc2i69bw691307
Thank You.
Yours Faithfully,
Wong Jun Wei
[email protected]